Viet Cuong Truong was born in Vietnam but came to Sweden with his family as 1-year-old. After graduating from Konstfack, University College of Arts Crafts and Design with an MA in graphic design he works as a freelance designer based in Stockholm. This poster was a part of a project Cuong made at Konstfack in which he examined the sublime as an idea and expression. The verbal result of his research is presented on the back of the poster. In addition to hiking in the mountains Cuong loves his black cat, exciting food and travelling in Asia.